Do you know the 6 stages in the Sales Pipeline?
Updated by Tiago Araújo [SSW] 8 months ago. See history
123
Any opportunity that has not yet been converted to a sale will be at one of the following 6 stages:
- Initial Phone Call
- The client has made contact but no initial meeting has yet been made
- Initial Meeting – Booked
- You've arranged an initial meeting and it's booked in
- Follow Up Meeting – Booked
- In some cases, more than one initial meeting may be required before work or speccing commences
- Spec Review Proposal – Waiting for approval
- After the Initial Meeting, if the work requires it, a Specification Review is proposed
- Spec Review – Booked
- The specification phase has been approved and booked in
- Project Proposal – Waiting for approval
- After the Spec Review, the client has been given a proposal for a chunk of work. Once this is approved, the opportunity is closed as won
Note: The old Sales Pipeline was 9 steps, whereas this new one is 6 steps.

❌ Figure: Bad example – The old sales pipeline

✅ Figure: Good example – The new sales pipeline