Do you not install Web Deploy from the Web Platform Installer?
Updated by Brady Stroud [SSW] 1 year ago. See history
You should not Install Web Deploy from the Web Platform Installer, but instead download the installation from the IIS website (http://www.iis.net/downloads/microsoft/web-deploy).
The reason for this is that the Web Platform Installer does not install all of the components required for continuous deployment, but the downloaded package does. More information on this issue here: Don't Install Web Deployment Tool using the Web Platform Installer
❌ Figure: Bad Example - Installing Web Deploy from the Web Platform Installer does not install all the components required for continuous deployment
✅ Figure: Good Example - Install Web Deploy 3.0 by downloading the package from http://www.iis.net/downloads/microsoft/web-deploy