Do you use active language in your emails?
Updated by Brady Stroud [SSW] 1 year ago. See history
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Try to use the active voice of a verb wherever possible. For instance, 'We will process your order today', sounds better than 'Your order will be processed today'. The first sounds more personal, whereas the latter, especially when used frequently, sounds unnecessarily formal.
❌ Figure: Bad Example - using the passive voice
✅ Figure: Good Example - using the active voice