Do you follow up after losing a sales opportunity?

Losing a sales opportunity doesn't mean losing a connection. Maintaining relationships is key as it can lead to future work. A great, low-pressure way to stay in touch is via LinkedIn.
If you lost a sales opportunity, add them to LinkedIn and send a message (if you have already added them a while ago, ask someone else to).

For example:

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  body={<>
    Hey Bob - As per my email I'd love to do your xxx project when you are ready.

We are doing some really cool AI projects these days.
<https://www.ssw.com.au/consulting?tag=AI-Development>

Let's keep in touch in the meantime.
  </>}
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    figure: 'XXX',
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<figureEmbed figureEmbed={{
  preset: "goodExample",
  figure: 'Good example - Low pressure, no sales pitch, just a reminder.',
  shouldDisplay: true
} } />