Rules to Better Content Design

• Do you keep your writing short and concise?
• Do you avoid using unnecessary words?
• Do you know users skim rather than read?
• Do you know users scan web content in an F-shaped pattern?
• Do you write content using active voice?
• Do you write in the newsreader and eyewitness style?
• Do you use an appropriate and consistent tone of voice?
• Do you use the Hemmingway Editor to improve your writing?
• Do you avoid using gendered pronouns?
• Do you know how to capitalize titles and headings?
• Do you avoid common spelling and syntax mistakes?
• Do you avoid uncommon acronyms in your writing?
• Do you know when to use the ampersand?
• Do you know how to use the Oxford comma?
• Do you distinguish keywords from surrounding content?
• DRY - Do you avoid repeated elements in content?
• Do you avoid full stops in lists, captions, and immediately after a URL?
• Do you enhance readability with line breaks and spacing?
• Do you make data fields obvious in automated and template-based emails?