Rules to Better Google Ads and SEM

• Do you know the Best Practices for Google Ads?
• SEM - Do you know the components of a Google Ads campaign?
• Do you know how to use Audiences on Google Ads?
• Do you know how to use Ad Extensions on Google Ads?
• Do you know how to do Keyword Planning?
• Do you have a Bid Strategy for your Google Ads?
• Do you have a Cheat Sheet for Google Ads?
• Do you know how to Bid on Google Ads?
• SEM - Do you know how to optimize Google Ads campaigns?
• Do you know how to optimize your Google Ads?
• Do you have a negative keyword list on your campaigns?
• Do you bid on your own Brand keyword?
• SEM - Do you use Microsoft Advertising? (Formerly known as Bing Ads)
• SEM - Do you regularly audit your Google Ads account?
• Do you know that you can quickly import your Google campaigns to your Microsoft Ads?
• SEM - Do you keep track of your PPC campaign spend?
• Do you monitor your budget on Google and track your spending consistently?
• Do you update your team on PPC advertising results?
• Do you use Single keyword Ad Groups (SKAGS)?
• SEM - Do you use both conventional and American spelling for your Google Ads?