Rules to Better Marketing Plans

• Do you schedule marketing meetings?
• Do you have a clear mission statement?
• Do you track your marketing strategies’ performance?
• Do you use Situational Analysis (SWOT) and Marketing Analysis?
• Do you know your 'buyer personas'?
• Do you know your 'Target Market' and 'Value' or 'Selling Proposition'?
• Do you know the 4 Cs of Marketing?
• Do you know your Marketing Efforts?
• Do you know how to use your Marketing Budget effectively?
• Do you maintain and update your marketing plan?