Rules to Better Proposals

• ​Do you have a cover page with client's photo?
• Do you have a strong header and footer?
• Do you have a table summarizing the major features and options?
• Do you have a proposal template?
• Do you include "Commercial in confidence" in your proposal?
• Do you perform a thorough check on documents before they go to the client?
• Do you talk about the client first and about your company in the end?
• Do you to put the client logo on the pages that are about the client's project only?
• Do you use a consistent font for the whole document?
• Do you use branding in the filename?
• Do you use PDF instead of Word?
• Do you use photos of your employees to make the document more personal?
• Do you use images in your proposals?