Branding - Do you know when to use an overlay on images?

Sometimes the photo you want to share is not ideal to include texts and/or your logo. Adding overlays on these images creates a professional look to any photo, helps to hide messy desks or floors if needed, and it gives it a consistent contrast and feel to the post.

It’s a good way of adding text to a photo as well following your branding guidelines at the same time. See some bad and good examples from SSW's social media below:

❌ Figure: Figure: Bad Example – An overlay could have made this post look nicer

✅ Figure: Figure: Good Example – Overlay on a social media post used to have some text on it

✅ Figure: Figure: Good Example – Overlay on a social media post to fill in the 4 square gaps that a wide photo can have