Rules to Better Social Media for Business

• Do you keep your social media updated?
• Management - Do you know to seek approval for your social media content?
• Do you check your facts before posting online?
• Analytics - Do you analyse your results once a month?
• Do you know how to take great photos for your socials?
• Do you follow image standard sizes on social media?
• Content - Do you know the types of content you should post on your social media?
• Content - Do you know why you should use memes as part of your business social media content?
• Content - Do you know when to use Canva?
• Content - Do you keep your content consistent across your different social media platforms?
• Content - Do you re-purpose your pillar content for social media?
• Content - Do you know that posts with images/videos are more engaging?
• Do you use and encourage others to use hashtags?
• Do you know how to find the best hashtags to use?
• Do you know the text limit for images?
• Do you make URLs short and readable?
• Content - Do you share every blog post?
• Promoting - Do you share your events?
• Post-Production - Do you avoid dates text in graphics for events' promo videos?
• Do you post using social media management tools?
• Do you promote online discussions on presentations?
• Do you share when you upgrade an application?
• Comments - Do you know how to weed out spammers?
• Branding - Do you know when to use an overlay on images?
• LinkedIn - Do you know how to reply to company messages on LinkedIn?
• LinkedIn - Do you know how to manage a LinkedIn page for international companies?
• Do you actively monitor and reply to reviews about your company online?
• Facebook - Do you create a call to action on your Facebook page?
• X (previously Twitter) - Do you know how to verify your X account?
• X (previously Twitter) - Do you know to tweet relevant stuff only?
• X (previously Twitter) - Do you know that every comment gets a tweet?
• X (previously Twitter) - Do you know to thank others for each reference to you?
• X (previously Twitter) - Do you know when to use hashtags vs mentions?
• X (previously Twitter) - Do you use X Business?
• X (previously Twiter)- Do you tip great content creators?
• Instagram - Do use Instagram Stories to boost engagement?
• Do you manage your images using Google Photos?
• Do you purchase online as your 1st option, think of your experience, and have a voice?
• Comments - Do you know how to deal with negative and inappropriate responses?
• China - Do you know how to use social media effectively in China?
• Do you post multilingual posts on Social Media?
• WeChat - Do you know how to create a WeChat official account?
• Do you follow minimum image sizes on social media?
• Do you create friendly short URLs?
• TikTok - Do you know why a business should use TikTok?
• TikTok - Do you know the best tips for getting started on TikTok?
• TikTok - Do you edit your videos for TikTok?
• Do you add "https://" to links in YouTube descriptions?
• Searchability - Do you add hashtags to your descriptions?