Public Relations - Do you contact the media from time to time?

It is important for us to contact the media from time to time as they are the people who can get our products and services out to the world easily. It is a good way to advertise products and get more people organically on board.
When you find a media contact you think is appropriate to contact, add them to CRM then tag them as MEDIAJ - Media - Journalist or equivalent.

Then send an email like this:

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Hi XXX,

My name is Adam Cogan and I just checked out your site <www.theirsite.com>

I read your column on [Topic] and thought you might be interested in learning about SSW's [Product], which [Brief Description of Product/Service].

More than happy to give you a free copy and more information. Please reply to this email if you're interested.

Thanks, Adam Cogan
<http://www.ssw.com.au>

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