Rules to Better Marketing

• Strategy - Do you have a marketing plan?
• Strategy - Do you identify your target market?
• Branding - Do you have a consistent brand image?
• Do you know how to discover your perfect prospect’s pain points?
• Do you plan in advance for your marketing campaigns?
• Email - Do you use drip campaigns?
• Do you use Lead Magnets as part of your marketing strategy?
• Do you know why you need to understand your perfect prospects pain points?
• Do you know how to use a perfect prospect’s pain points in your online marketing?
• Do you know how to test which pain points are relevant to your prospect?
• Analytics - Do you measure the effectiveness of your marketing efforts?
• Do you follow the campaign checklist for every marketing campaign?
• Do you use quarterly marketing meetings to generate content ideas?
• Do you run events?
• Do you tell the world about your event sponsorship?
• Do you use door prizes and giveaways at your events?
• Do you customize your approach to your target market?
• Production - Do you have a good introduction and closing statements?
• Do you have a waiting area that reinforces your marketing profile?
• Do you rotate your marketing communications?
• Do you sell the sizzle, not the steak?
• On-page - Do you use US English?
• Reporting - Do you track website heatmaps?
• Do you have an Endomarketing (Internal Marketing) strategy in your company?
• Webinar - Do you know the planning that should be done for a webinar?
• Webinar - Do you know how to create a webinar using GoToWebinar?
• Do you use automated webinars for running webinars in multiple time zones?
• Webinar - Do you follow up with people who register for webinars?
• Do you use OptinMonster for your content downloads?
• Do you use Photoshop artboards to create campaign images?
• Do you take advantage of every point of contact?
• Public Relations - Do you contact the media from time to time?
• Do your evaluation forms identify prospects?
• Do you utilize advertising mediums?
• Content - Do you know why you should have a blog for your company?
• Content - Do you have a content marketing strategy for your business?
• Do you let your clients know they are valued?
• Do you manage your images using Google Photos?
• Do you use Google Tags Manager (GTM) to manage your tags?
• Do you share when you upgrade an application?
• Do you allow donations for your content?
• Google Business - Do you make your Google Maps profile look awesome?
• Google Business - Do you know why your business should be on Google Business?
• Google Business - Do you optimize your company's Google Business profile?
• Google Business - Do you know how to respond to both positive and negative reviews?
• Do you use Events to market your consulting work?