Do you take advantage of every point of contact?

Every point of contact that you have with your customers is a potential to sell them something, whether that be other products or services or even to sell the company as a whole by saying how great we are. Here are some examples of how we take advantage of every point of contact with our target market:

• At SSW we send a tech breakfast flyer with the invoices that we send via snail mail
• We give out SSW bags and flyers at our User Group
• Have advertisements at the bottom of our email footers
• All SSW staff wear SSW shirts when meeting with prospects/clients
• When we present at other events our slides are branded with the SSW logo

We think that it's the little things like this that may make the difference!