Do you use Lead Magnets as part of your marketing strategy?

In today’s overcrowded marketplace there are dozens of businesses offering the same goods and services with little to no variety, and for a consumer, this can result in it being hard to decide which one will provide the best value and service. Which is why Lead Magnets, if used correctly - can be a powerful addition to your overall Marketing Strategy. One way to gain a consumer's trust is to offer them something related to your service for free prior to them making a purchase.

For example, you could use a marketing technique called a Lead Magnet.

A Lead Magnet refers to any content piece; webinar, eBook, infographic, or initial consultation, you offer to your potential customers.

Lead Magnets not only provide a starting place for consumers to solve their initial problem, but also build trust between the consumer and your brand, increasing the likelihood of a return customer, and increasing your potential revenue.

Figure: Lead Magnet on the SSW site