Authority - Do you have a powerful domain?

Having a powerful domain name is a key asset in establishing a strong online presence. A well-chosen domain not only reflects your brand's identity but also enhances credibility, improves search engine rankings, and increases the likelihood of attracting your target audience. A powerful domain can set you apart from competitors, drive traffic, and help build lasting trust with visitors.

• Using exact word match - Using keywords that closely match your product or service in your domain name can be beneficial for SEO and user understanding. However, it's essential to strike a balance between relevance and the natural flow of the domain name. Example: if you search for the word car, it’s more likely that the first search result will have “car” on it
• Maintaining the website's seniority - Older domains may have more authority and trust with search engines. Newer domains can still perform well but may need more time to establish authority
• Avoiding dashes - Avoiding hyphens in your domain name is generally a good practice because it can make the domain easier to remember and type. Additionally, domains without hyphens often appear cleaner and more professional
• Register for long term - Committing to a longer registration term can offer strategic advantages for businesses and individuals alike.
• Using auto-renewal - Setting the domain to auto-renew is a smart practice to ensure you don't accidentally lose control of your domain due to expiration. Don’t be like Australian PM Scott Morrison who lost control of his domain name to a prankster

❌ Figure: Bad example - What happens when you lose your domain to a prankster and you are the PM

✅ Figure: Good example - This website has its main product 'car' in its domain