Rules to Better Google Rankings and SEO

• Basics - Do you know how Google ranks pages in 2024?
• Basics - Do you know if Google has indexed your page?
• Do you have a consistent search results screen? (aka the Google Grid)
• Basics - Do you know that content is king?
• Basics - Do you know the best SEO tools?
• Basics - Do you design your webpages for SEO with an SEO checklist?
• Basics - Do you know about Brand Power and Social Signals?
• Basics - Do you provide a good user experience?
• Basics - Do you have backlinks pointing to your website?
• Basics - Do you have a Google My Business (aka Places) entry?
• Basics - Do you know the best ways to generate traffic to your website?
• Reporting - Do you monitor your SEO effectively?
• Reporting - Do you track website heatmaps?
• Reporting - Do you know to report on your SEO results?
• Do you measure the impact of your website changes?
• Authority - Do you have a powerful domain?
• Authority - Do you avoid the temptation of link farms?
• Authority - Do you avoid using frames on your website?
• Authority - Do you register your domain for a long time?
• Authority - Do you know that you should use subdirectories, not domains?
• On-page - Do you design websites and apps to be responsive (aka mobile-friendly)?
• On-page - Do you add alt text to images?
• On-page - Do you include important keywords where it matters?
• On-page - Do you make your "title", "h1", and "h2" tags descriptive?
• On-page - Do you use descriptive links?
• On-page - Do you use dashes in your URLs?
• On-page - Do you give the written text when you publish an image with text in it?
• On-page - Do you use US English?
• On-page - Do you use meta tags?
• On-page - Do you use lowercase URLs?
• Technical - Do you have a Schema code on your website?
• Technical - Do you provide security to your website visitors?
• Technical - Do you check your website’s performance regularly?
• Technical - Do you know the importance of measuring Core Web Vitals?
• Technical - Do you use "301" code to redirect renamed or moved pages?
• Technical - Do you use structured data for data-driven websites?
• Technical - Do you avoid having important content in JavaScript?
• Do you keep your webpages less than 101kb?
• Technical - Do you use Robots.txt file effectively?
• Technical - Do you keep your files under the Google file size limit?
• Technical - Do you tag external URLs with rel=”nofollow”?
• Technical - Do you use canonical tags to prevent duplicate content?