Do you use an AI receptionist to handle and route calls 24/7?
Updated by Tiago Araújo [SSW] 14 days ago. See history
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If the phone rings after hours (or while everyone’s in the Daily Scrum) and nobody picks up, two bad things happen:
- A real customer hangs up and calls a competitor
- A spammer leaves a voicemail you still have to listen to
Modern voice-AI platforms such as phonely.ai or bland.ai answer every call in 400 ms, block obvious SPAM, and hand genuine callers a friction-free, human-sounding experience.
They're awake 24/7, never take bathroom breaks, and can switch language on the fly, all while routing hot leads straight to the right person or department when a human really is needed.
Why adopt an AI receptionist?
- Deflect calls you don’t care about – filter robocalls, spam calls, wrong numbers, and tyre-kickers so your team stays focused
- Route the right calls to the right people – warm-transfer VIPs to sales, urgent issues to on-call, and everything else to self-service
- Show you’re an AI-forward business – impress prospects with a smooth, modern phone experience
- Never miss an after-hours opportunity – AI doesn’t sleep or take lunch breaks, so customers can book, pay, or get support any time
Implementation tips
- Choose a reputable platform – look for real-time latency (< 500 ms), multilingual support, and CRM/calendar integrations
- Train it on real data – feed FAQs, past call transcripts, and your website content so it sounds like your business
- Define escalation rules – set clear triggers for when to transfer to a human (e.g., angry sentiment, complex billing)
- Monitor & iterate – review call summaries and sentiment analytics weekly to plug knowledge gaps and refine routing
- Promote it – tell customers your phone line is “AI-powered and always on” to set expectations and showcase innovation

Figure: Example partial configuration of Phonely.ai
Things to remember
- Record a welcome message with a friendly cloned or branded voice
- Add a fallback number for catastrophic outages
- Stay compliant with privacy laws when recording or transcribing calls
Adopting an AI receptionist is a quick win: you cut costs, protect team focus, and deliver instant, round-the-clock customer delight.